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Brand Synthesis: What is it and why is it important?
Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.

Allegra Mangione
3 min read


Staffing Your Marketing Department
The pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...

Allegra Mangione
4 min read


What happens when nonprofit meets marketing?
The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...

Allegra Mangione
4 min read
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