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Staffing Your Marketing Department
The pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...

Allegra Mangione
4 min read


Why have a marketing strategy?
Here are six ways that marketing strategy can help your nonprofit and a handy metaphor to understand the difference between goals,...

Allegra Mangione
4 min read


Marketing is a process
(and the trick to marketing is figuring out where your nonprofit is in that process.) Do you have a marketing plan on paper? When you go...

Allegra Mangione
3 min read


What happens when nonprofit meets marketing?
The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...

Allegra Mangione
4 min read
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