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Brand Synthesis: What is it and why is it important?
Brand synthesis is a less cumbersome alternative to a rebrand. It’s for nonprofits that are ready to fall back in love with their brand.

Allegra Mangione
3 min read


Staffing Your Marketing Department
The pros and cons of engaging employees and contractors. One of the biggest marketing decisions every nonprofit makes is how to staff...

Allegra Mangione
4 min read


Why have a marketing strategy?
Here are six ways that marketing strategy can help your nonprofit and a handy metaphor to understand the difference between goals,...

Allegra Mangione
4 min read


Meet Catharsis, a new way of marketing for nonprofits.
I saw the challenges nonprofits face when it comes to marketing. And I decided to do something about it.

Allegra Mangione
3 min read


Marketing is a process
(and the trick to marketing is figuring out where your nonprofit is in that process.) Do you have a marketing plan on paper? When you go...

Allegra Mangione
3 min read


What happens when nonprofit meets marketing?
The world of marketing is a completely different world than nonprofits. It is not structured to support nonprofit goals. It was designed...

Allegra Mangione
4 min read
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