An investment in nonprofit marketing is an investment in...

Community.

Fundraising.

Your mission.

Nonprofit marketing is hard.

There are many forces working against nonprofits that want to implement a smart marketing strategy:

Marketing gets lumped in with fundraising, limiting its potential to further the mission.

When a marketing expert comes on board, they often don’t speak “nonprofit” and the nonprofit doesn’t speak “marketing.”

Organizations don’t allocate the resources they need for effective marketing.

Stories become commodified, creating risk for exploitative storytelling practices that contradict organizations’ values.

Marketing is added to the already overflowing workload of an employee or volunteer with limited marketing experience.

Marketing becomes chaotic, with no real strategy or goals to back it up.

With the right partner, you are capable of using marketing as a tool toward your nonprofit’s strategic goals.

(And you can do it staying grounded in your organization’s values.)

Learn About Values-Aligned Marketing

Nice to meet you.

I'm Allegra (she/her), and I created Catharsis to connect you to sustainable, values-aligned marketing that feels like your nonprofit.

Get to Know Me

What type of support are you looking for?

Defining the problem

Get started with understanding what you’re doing well and where you should be focusing.

Explore Marketing Audits

Making the plan

Craft a detailed marketing strategy for your nonprofit that organizes all the good ideas you have floating in your head into a coherent plan.

Explore Roadmapping

Telling your story

Reimagine your organization’s messaging so you can consistently and confidently communicate who your nonprofit is and what you do.

Explore Messaging Strategy

Implementing daily marketing activities

Many hands make light work. Bring Catharsis on to be, lead, or support your marketing team!

Explore Catharsis as your Marketing Team

I’ve partnered with many nonprofits like yours to strengthen their marketing.

Sam Sinkhorn
Senior Director of Employer Engagement
WorkLife Partnership

"Working with Catharsis from start to finish was such an enjoyable process. Allegra was excellent at keeping our project on track, her deliverables were always beyond my expectations, and the end result was a clear, tangible roadmap of how WorkLife could re-envision its website to better engage its customers."